Still better in print
On one hand, it kind of makes sense that the publishing industry is going through a digital shake-up. Putting articles online, as opposed to printing costs way less, saves the earth (paper, ink, waste, and all that), and is arguably accessible to higher number of readers than their printed and bound version. Sure doesn’t take a genius to recognize that magazine printing is probably gonna go away w/in our lifetime, and in fact, some of them already went.
On the other hand, though, printed stuff: real ink on real paper, holds a value much more than just being sentimental. There’s still a prestige attached to getting printed (regardless of what it is). It’s a mark of validation.
UPDATE: apparently I was wrong about the magazine industry: http://www.youtube.com/watch?v=YmGSfVo2NUw (still, that video is compiled by magazine industry lobbyist…)
About a month ago, we did an interview over email w/ an editor of Design Week UK, admittedly not really knowing what kind of reach the publication has. They have a website and lots of writing about design on it. Lots of interview with people and a lot of content. They seem important, but I somehow thought that they were an online publication. I told Mark that it would probably be an online article without even asking the interviewer. “It’s not gonna be printed?” he asked. “Does anybody print anymore?” was my reply.
Yesterday, out of the blue, a friend emailed us from the UK. She’d flipped the pages of Design Week to see our names on it, with picture and the interview, and graciously scanned the page for us. We had no idea when/if it was going to come out, and if it wasn’t for Francesca, we might still be in the dark about it. And, according to her, it is one of the most well-read design publication in the UK. (!!!) 0_0
Surprised, it was printed! And it is online. I couldn’t have been more wrong, and I’ll admit that it looks much better in print.
(thanks Francesca!)
While I don’t really dig the super-white teeth and ultra brown skin treatment they gave me, it’s still pretty cool.
Very humbled and really grateful to the feature writer of Design Week, Anna Robertson, and Andy Cameron who suggested us for them. Our super friend Juan is also featured in the same section.